Leah D'Emilio

What if we could have a Google Street View of all the awesome, difficult-to-get-to places in the world? Well, the folks over at Wieden + Kennedy, in support of the new 2012 Honda Civic launch, created an “interactive 360 degree online experience” inspired by just that.

“Off the Grid” takes people beyond the ordinary and allows them to virtually explore places that they would otherwise probably never have the opportunity to see in real life. Except maybe that old sign yard in Vegas. I’m always impressed by the crew who films these sort of things. I’d have a hard time keeping my balance in some of those places, let alone having to carry or swim with all that equipment. Nevertheless, I would jump on the opportunity to create something like this. Who wouldn’t love to dangle 3D cameras from helicopters and bring exclusive, interactive footage to people all over the world? Amazing. da Vinci would be proud.

Tags: 360, honda civic, Interactive, launch, marketing, off the grid, online video, promote, support, wieden and kennedy