Leah D'Emilio

As 2011 comes to an end, some interesting statistics and numbers are being released about online video. Let’s have a quick look together, shall we?

According to a recent report from comScore, more than 200 billion online videos were viewed across the globe in October of 2011. Where did people watch all of those videos? Let’s see if you can guess…scroll down slowly for the answers.

Who watched the most videos during the month of October 2011?
Canadians with an average of 303.7 videos per person, then the U.S. with 286.3 videos per person, followed by the UK with 268.6 videos per person.

Interestingly enough, in another report by comScore, 15% of online videos viewed in November 2011 were advertisements.

comScore reports, “Americans viewed 7.2 billion video ads in November, with Hulu generating the highest number of video ad impressions at more than 1.3 billion, followed by Tremor Video in second with 1.1 billion.”

In a report from emarketer.com, mobile video consumption is on the rise and expected to keep growing.

“In 2011, US smartphone viewers represent 90% of the mobile video population, according to eMarketer estimates. By 2015, this percentage will rise to 98.5%.”

So what do all these percentages and predictions mean for you? Well, for starters we can see that the use of video as a means of marketing, advertising and promotion is a good investment. With a global viewing audience and a large window of opportunity to catch your target market in an engaging way, online video is something you and your team should give serious consideration to if you haven’t already. Keep in mind where people are watching (YouTube, Facebook, etc) and how they are watching (mobile, tablets, personal computers, etc).

Have some interesting stats to share? Did you invest in online video marketing or advertising this year? Are you planning to in 2012? Share your examples or ideas here.

Tags: 2011, marketing, online, Online Video Statistics, statistics, video