Not afraid to stand out from the crowd, French Connection is a great example of a fashion brand that is using it’s YouTube channel to show off its collections in a super fun and personal way.
What do you think? Have other examples? Share them in the comments! Thanks to Fabio di Vita for sharing the link to French Connection’s YouTube channel which inspired this post.
Online video is a powerful medium. It can reach and impact a large amount of people in a way that no other type of communication can.
Video as a form of mass communication has evolved over the years from being something only a few select people could get their hands on…think Hollywood and news corporations…to something that ordinary people can use to, fortunately or unfortunately, share their love of cats on YouTube.
Let’s take a look at a recent U.S. Online Video Ranking report from comScore. In May of 2011, Google Sites alone, which of course includes YouTube, had 147.2 million unique viewers who watched over 5 hours of video in a month’s time. In total:
176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month. – comScore
And those are only numbers for the U.S. Whether you are a musician, a reporter, or an entrepreneur, online video has the potential to help you share your art, your stories, or your business with hundreds, if not thousands (and in some cases millions) of people across the globe. And thanks to today’s social web, it can quickly be shared with little effort by all the people who think it’s awesome, which makes your “job” of spreading the word even easier.
There’s no doubt that more and more people are starting to understand the power and value of online video. And no matter why you’re making it or why you’re watching it, one thing remains the same: Online video is limitless.
“But, we don’t really have anything to put on video.”
Yes, you do.
“But, we just don’t have the budget for video.”
Yes, you do.
“But…”
Stop. Not having an online video or series of videos is like not having a website. The web is personal. Video is the most personal thing you can include in your web presence. Get on it!
If there are people, there are stories. If there are products, there are explanations. Do you have an iPhone? You can make decent online videos for the rest of your life with a one time fee of $5.00 using the iMovie app. In fact, you can shoot it, edit it, and publish it to YouTube from your iPhone. There are no good excuses. With a little bit of thought, you can make a video for anything. Just browse through YouTube and you’ll see this is true – not saying every one out there is a masterpiece, but they are there. And there are so many creative ways to do it.
Here’s a YouTube content producer whose videos nearly always break 1 million views. Of course, every video you make doesn’t have to be this complicated, but its nice to see what can be done. Browse through MGM’s channel for some mind blowing work and hopefully some inspiration:
If you haven’t created a video or series of videos for yourself or brand yet, now is the time to give it some serious thought and put yourself out there. People are searching and they are definitely watching. But if you’re not there, you cannot be found.
How do you – or will you – use online video? Include links to some examples in your comments!
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