Archive for December 2011

“Off the Grid” 360 Degree Online Interactive Experience

December 21st, 2011

What if we could have a Google Street View of all the awesome, difficult-to-get-to places in the world? Well, the folks over at Wieden + Kennedy, in support of the new 2012 Honda Civic launch, created an “interactive 360 degree online experience” inspired by just that.

“Off the Grid” takes people beyond the ordinary and allows them to virtually explore places that they would otherwise probably never have the opportunity to see in real life. Except maybe that old sign yard in Vegas. I’m always impressed by the crew who films these sort of things. I’d have a hard time keeping my balance in some of those places, let alone having to carry or swim with all that equipment. Nevertheless, I would jump on the opportunity to create something like this. Who wouldn’t love to dangle 3D cameras from helicopters and bring exclusive, interactive footage to people all over the world? Amazing. da Vinci would be proud.

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Ultimate Online Video Statistics

As 2011 comes to an end, some interesting statistics and numbers are being released about online video. Let’s have a quick look together, shall we?

According to a recent report from comScore, more than 200 billion online videos were viewed across the globe in October of 2011. Where did people watch all of those videos? Let’s see if you can guess…scroll down slowly for the answers.

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  • 88.3 billion videos on Google Sites (43.8% – YouTube accounts for more than 99% of videos viewed on this property)
  • 4.6 billion videos on China-based Youku, Inc. (2.3%)
  • 3.7 billion videos on VEVO (1.8%)
  • 2.6 billion videos on Facebook.com (1.3%)
  • 2.5 billion videos on Japan-based Dwango Co., Ltd. (1.2%)

    • Who watched the most videos during the month of October 2011?
    Canadians with an average of 303.7 videos per person, then the U.S. with 286.3 videos per person, followed by the UK with 268.6 videos per person.

    Interestingly enough, in another report by comScore, 15% of online videos viewed in November 2011 were advertisements.

    comScore reports, “Americans viewed 7.2 billion video ads in November, with Hulu generating the highest number of video ad impressions at more than 1.3 billion, followed by Tremor Video in second with 1.1 billion.”

    In a report from emarketer.com, mobile video consumption is on the rise and expected to keep growing.

    “In 2011, US smartphone viewers represent 90% of the mobile video population, according to eMarketer estimates. By 2015, this percentage will rise to 98.5%.”

    So what do all these percentages and predictions mean for you? Well, for starters we can see that the use of video as a means of marketing, advertising and promotion is a good investment. With a global viewing audience and a large window of opportunity to catch your target market in an engaging way, online video is something you and your team should give serious consideration to if you haven’t already. Keep in mind where people are watching (YouTube, Facebook, etc) and how they are watching (mobile, tablets, personal computers, etc).

    Have some interesting stats to share? Did you invest in online video marketing or advertising this year? Are you planning to in 2012? Share your examples or ideas here.

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