Leah D'Emilio

Here’s a little personal secret. I’m a sucker for autumn-themed decor. Show me a few gorgeous gords amidst some dried leaves and bales of hay and you’ve won me over. Put them on an old vintage truck and I’m going to take action.

Which is exactly what happened this morning as I quickly scrolled-and-deleted through my mailbox, but stopped abruptly when Pottery Barn plucked my heart strings with a few photos I immediately wanted to live in for the next few months. I could almost smell the hot apple cider in the crisp fall air just looking at these pics.

To my pleasant surprise, I realized – by actually reading the content of their email for the first time ever – that they have videos on their own YouTube channel showing you how to decorate your home for fall or throw awesome Halloween parties, etc.

The mention of videos was near the bottom of today’s email underneath the aforementioned photos which bring you to their main site/catalog. It seems like they’ve invested quite a bit in production quality, so why not throw the actual videos (or at least mention them) up at the top of their marketing emails? The videos are truly well done and deserve a little more attention.

I’m always happy to see people/brands producing great video and Pottery Barn gets a gold star from me today. You can certainly bet that I’ll be paying closer attention to their upcoming emails from now on and I immediately subscribed to their YouTube channel, so I won’t miss any more of their lovely videos (they’ve already made 270).

Hope you’re enjoying the start of the autumn season. As for me, the only fall decor I have in my house at the moment is a nice red leaf I found yesterday and put on my refrigerator with a magnet. On a side note, hot apple cider sounds really good right now, doesn’t it? Yummm. Gonna have to make that happen soon.

Happy Autumn!

Tags: behind the scenes, email marketing, fall, halloween party ideas, how to decorate for autumn, pottery barn, video, youtube